Every Task its Tool, Every Tool its Task: Social Media Use in Canadian Non-Profit Organizations

Dinesh Rathi, Lisa Given, Eric Forcier, Sarah Vela

Abstract


This paper presents emerging results of a national online survey of Canadian Non-Profit Organizations (NPOs) on their perception and use of social media, and their role for the purpose of Knowledge Management (KM). Based on results from the first 320 respondents spanning across local and provincial boundaries, these findings provide insight into what social media platforms are preferred by these organizations, what tasks they are used for and the tasks for which these tools are considered most effective.

Cet article prente les rultats dune enque nationale effectu en ligne aupr des organismes canadiens sans but lucratif (OSBL), les interrogeant sur leur comprension et leur utilisation des mias sociaux, et le re de ceux-ci dans la gestion des connaissances. Sur la base des donns obtenues aupr des 320 premiers rondants, se situant par-delles fronties locales et provinciales, ces rultats permettent de comprendre quelles sont les plates-formes de mias sociaux prs par ces OSBL, pour quelles thes elles sont utiliss et pour quelles thes ces outils sont consid comme les plus efficaces.


Full Text:

PDF

Refbacks

  • There are currently no refbacks.